Ad seen in the Paris metro, line 3, Villiers stop

The advertisement’s tagline reads, “Wake up your career by posting your résumé on careerbuilder.fr”.

That’s mundane.

What surprised me is that the ad also promotes Wall Street: Money Never Sleeps, a movie coming out this year that’s a sequel to Wall Street, from 1987.

Careerbuilder.fr is running a contest whose winner will enjoy a trip to New York.

The Wall Street pictures, both directed by Oliver Stone, view players in the financial services industry critically: they’re the other side, the bad guys. The judgment of those who choose Wall Street careers is shown, in the movies, as misguided or villainous or nihilistic. The characters in the movies don’t have careers that you’d want to emulate.

Don’t the people at careerbuilder.fr know this? What were they thinking when they approved this campaign?