The 2010 World Cup starts next month, but French supporters already have a theme song: “Bleu Blanc Rouge”, by François Le Français and Doudou, otherwise known as Omar and Fred.

Omar Sy and Fred Testo are comedians who work as a duo. They specialize in short sketches, often with recurring themes or characters. Their material touches on social or political commentary; it often plays with stereotypes and features double-entendres.

In what seems to be an initial foray into music, Omar and Fred/François Le Français and Doudou have put together an over-the-top pop pep song for the French national team. The lyrics are stunningly simple and repetitive. Rugby star Sébastien Chabal makes a guest appearance. The singers propose a silly World Cup dance. The song is studiously unserious: in their video, the comedians spend about half the song wearing costumes from the Teletubbies children’s series. This being France, there’s a political undercurrent: the song derides Sarkozyian hyper-patriotism as fans produce their French national identity cards.

“Bleu Blanc Rouge” has been on the Web for about a month, and has gained traction. French people know the song, and sing it.