Here are two campaigns that caught my eye:

Burberry features Emma Watson, an actress best known for her role in the Harry Potter series of films. Ms. Watson turns 20 this year. I think of Burberry as an older brand, vaguely matronly. This campaign changes my mind.

Dior‘s Eau Sauvage cologne for men features a handsome young man in its campaign. The handsome man happens to be Alain Delon, a French actor who turns 75 this year. I like this campaign because it makes me think of Eau Sauvage, like Alain Delon, as a living legend. It turns out that the photo of Delon dates from 1966, the year that Eau Sauvage was launched. If you’re under 30, chances are that you haven’t a clue who the man in the campaign is.