For years –decades!– I’ve been sending greeting cards at the holiday season. In the USA and UK, the custom is to send cards before Christmas; in France, people send cards after the New Year.
Amidst news chatter about the Copenhagen conference and calls to “save the planet”, and because the environment does matter, I decided to do things differently this year:
- Instead of sending a printed card by the post, I send a pdf –of the card I otherwise would have printed– by e-mail;
- Skeptical whether this would have any impact on the environment, I figured out what I otherwise would have spent (for printing, for postage), rounded up, and made a contribution to an worthy environmental organization: the World Resources Institute, “an environmental think tank that goes beyond research to find practical ways to protect the earth and improve people’s lives”. WRI is a thoughtful, responsible (4 star rating on Charity Navigator) group, global in its vision, modest when speaking of its accomplishments.
