Opening day
Once upon a time, many years ago, I played Pong; I also played PacMan.
But I don’t play video games or own a video console today. I’m a stranger to the world of video games.
The players in this market are American, Japanese, or French. But they’re practically unknown, compared to motion picture producers.
I was reminded this week about the changing world entertainment landscape when I learned about the rollout of a new video game. Call of Duty: Modern Warfare 2, published by Activision, sold 4.7 million units in the first 24 hours of its release in the USA, Canada, and the UK. It took the record for top first-day sales from Grand Theft Auto IV, which sold 3.6 million units in its first day. Both games produced millions of dollars in “box office” sales from day one.
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