Yes we can

In the midst of the winter sales frenzy, I saw this poster at Jennyfer, a clothes store chain that targets teenage girls.

Jennyfer store display windows feature the poster, but what I remarked first was its reliance on the “yes we can!” slogan. Look for the Jennyfer name as long as you want, you won’t find it on the poster. The visuals also tell you nothing about Jennyfer merchandise, except that it’s for girls.

The emphatic slogan certainly recalls the Obama campaign, but it also expresses hopefulness with respect to shoppers’ purses or wallets. I snapped the photo at an angle, because the front of the poster was blocked by stickers proclaiming 70% Off! and Exceptional Savings!

The asterisk after “yes we can!” does not point a qualification, but only to a French translation, visible (and almost legible) at the bottom left corner of the poster.